CITROËN INDIA LAUNCHES ‘DRIVE’ RANGE FOR MOBILITY & COMMERCIAL SERVICES

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    CITROËN INDIA LAUNCHES ‘DRIVE’ RANGE FOR MOBILITY & COMMERCIAL SERVICES

Purpose-built for mobility enterprises, including a segment First Ownership Program called Fleet Assured

 


*     Especially Engineered product line for commercial usage across multiple fuel types –1 model with EV, 2 models with CNG & 3 models with Petrol variant (E20 compliant)

*    Industry-first comprehensive ownership program for Fleet and Mobility customers, which includes customised after-sales programs, Warranty and other value-added services

*    Guaranteed same-day preventive maintenance, dedicated B2B service infrastructure, and night shift operations for Elite Group customers

*    Partnerships for fleet-specific finance, insurance, and extended coverage programs

Chennai, 19th August 2025: As part of the Citroën 2.0: Shift into the New strategy, the brand has launched its new Drive range engineered exclusively for Mobility solution sector and Fleet Assured, the industry’s first dedicated ownership program for institutional and commercial usage customers. Together, these offerings mark a significant step forward in Citroën’s mission to enable smarter, more reliable, and accessible mobility solutions for businesses across India.

The Drive Range: Built for high utilisation and engineered to deliver long-term viability, the Drive range includes models tailored for customers in business and are available with multiple fuel options: Electric, CNG (govt-approved kit) & Petrol across the range of Citroën cars. —These vehicles will carry the distinctive Drive badging, signaling Citroën’s commitment to empowering commercial mobility with lower cost of ownership and higher uptime. The Citroën Drive range will complement the specific needs of customers, covering all people transport businesses, ranging from ride-hailing services to employee transport.

Fleet Assured Program: Complementing the new product range is Fleet Assured—a category-first ownership program delivering end-to-end support across the vehicle lifecycle. Designed around the real needs of commercial operators, the program includes various value-added services. Customers in the Elite group* -which own a minimum fleet of Citroën cars will also qualify for the Elite Club with additional benefits:

  • Warranty coverage up to 5 years / 3 lakh km, tailored for high-mileage usage
  • Dedicated B2B workshops, including night operations and priority parts availability
  • Care 4 You support with SPOCs, escalation paths, and dedicated financing & insurance tie-ups
  • Value-added services like complimentary health checks, battery SOH reports, and driver training programs
  • Service Level Agreements* with defined TATs, including same-day preventive maintenance delivery
  • Fleet Connect & Pitstop-Pro* data-led service dashboards and dedicated engagement forums

Citroën ëC3 is already recognised as a key player in the e-mobility space. With New Drive Range and Fleet Assured, we’re going beyond vehicles—we’re offering complete care, peace of mind and assurance to our mobility partners. In a business where every hour counts, uptime is directly linked to profitability & customer experience because with Citroën, it’s always More Miles, More Money, Less Downtime.” said Shishir Mishra, Business Head & Director – Strategic Partnerships and Institutional Business, Stellantis India.

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