Havmor Ice Cream’s New Campaign ‘Sabse Pehle Kya Karega’ Gets Us Thinking (And Singing) About Our Post Lockdown Cravings
Havmor Ice Cream’s New Campaign ‘Sabse Pehle Kya Karega’
Gets Us Thinking (And Singing) About Our Post Lockdown Cravings
Mumbai, 28th May 2020: ‘Sabse pehle kya karega?’ -
a digital campaign launched by Havmor, one of India’s favourite ice
cream brands, underlines what’s on everyone’s minds with the lockdown
now nearing an end in most places. It focuses on what the consumer
really wants the moment life gets back to normal. While
there will be a lot of things to do, what’s the first thing they would
want to do? The feeling can only be juxtaposed with the smallest,
simplest pleasures of life that people were deprived of – like having
ice creams. Starting off with an ice cream, one would
only be assured of bringing back happiness which is the message
highlighted in the campaign – Khushiyan wapas le aao.
Conceptualized
by Sideways, the film weaves across demographics set against a
happy-go-lucky song. Bound by shooting constraints in the current
scenario, the film is
wholly created by sourcing home videos keeping the emotions raw and
simple, quite like the experience of having an ice cream.
Speaking about the film, Mr. Anindya Dutta, MD - Havmor Ice Cream,
said, “We feel this brand film will specifically help in strengthening
our bond further with
consumers, many of whom have been waiting to eat their favorite Havmor
Ice Cream. We are confident that ice cream consumption will pick up and
we are already seeing green shoots.”
Mr. Shekhar Agarwal, Head of Marketing - Havmor Ice Cream,
added, “The film is an enjoyable way of articulating emotion of
what we all want to do once the lockdown is over. Ice Cream is a source
of happiness to many, and we see our brand playing a central role in
bringing happiness in small measures in our consumer's day to day life.”
Mr. Abhijit Avasthi, Founder – Sideways,
said, "Havmor is a brand that promises unlocking joy in ordinary
moments. Under the
given circumstances just the thought of getting back to a semblance of
normalcy is a source of joy for most of us. And that's what we have
tried to capture using a nice hummable track."
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