Navratna Oil signs Salman Khan as their new brand ambassador
Navratna Oil signs Salman Khan as their new brand ambassador;
releases a summer special campaign
With his quirky coolness and swag Salman Khan
becomes the new icon of Navratna oil, popularly known as ‘Raahat Raja’
Kolkata, 9th May, 2020:
Navratna Oil, from the house of Emami Limited starts afresh the new season with superstar and one of the biggest box office winners of Bollywood –
Salman Khan. Salman Khan’s popularity among people across
geographies and demographics fits perfectly with the positioning of
Navratna oil as the leading therapeutic cool oil in India. The
collaboration of these two powerful brands will result in taking
its messaging from the cities of India to even the deeper pockets of
the country.
In a brand new TVC, Salman Khan can be seen making a cool entry, Dabangg style, crooning:
“Pao thanda thanda cool chamatkar, karo mast champi navratna se…. Champi hum karayenge, cool cool se”
In the new TVC, Salman Khan, with his witty demeanour and cool swag perfectly
portrays the role of Navratna’s popular icon ‘Raahat Raja’
The new campaign
effectively communicates Navratna Oil’s varied usage and multipurpose
benefits. Not only Navratna Oil will now offer relief from heat related
ailments like headache, body ache, stress and sleeplessness
but also make the user feel relaxed and rejuvenated from the effects of
the hot summery weather.
Speaking on this occasion, Mr. Harsha V. Agarwal, Director, Emami Limited, said,
“We are very happy to have India’s evergreen heart-throb Salman Khan on
board for our brand Navratna. We found Salman’s
mass appeal and fan base to be a perfect match for Navratna’s deep
connect with its consumers. We are confident that our new communication
with its peppy presentation featuring the superstar will help the brand
to scale up its mass appeal quotient further.”
Speaking on the association, Salman Khan said,
“I am excited to be associated with Navratna oil. It is an iconic
brand that enjoys mass popularity in India. Shooting for the new
campaign was a lot of fun,
as it was composed and choreographed like a Bollywood song. I am happy
to be a part of the thanda-thanda cool cool family.”
The commercial has been
directed by Nitesh Tiwari of Dangal and Chhichhore fame and
choreographed by Mudassar Khan who has earned a name for his
choreography style in many Salman starrer films like Dabangg, Ready,
Bodyguard etc.
Navratna Oil, a Rs.700 cr brand is the leading ayurvedic therapeutic cool oil in India with a market share of more than 65%.
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