Parent Geenee Introduces Safe Digital Boundaries to Families
Parent Geenee Introduces Safe Digital Boundaries to Families
Actor R Madhavan
Joins as Strategic Investor & Stakeholder |
Parent Geenee
strengthens B2B presence with key customer wins
Parent Geenee Inc., a
technology firm based in the US, hosted a high-profile product launch event in
Mumbai today, marking the global introduction of its revolutionary
location-based parental control app. The event featured acclaimed actor R.
Madhavan, who took on the role of investor and strategic partner, emphasizing
his commitment to promoting responsible digital habits among children.
Unlike orthodox parental
control apps, Parent Geenee transforms digital safety by adapting to real-world
settings dynamically. This allows parents to tailor app usage based on the
location of their children and it also ensures the right digital experience at
the right place and the right time.
India is a huge
market for Parent Geenee and with the rise in smartphone usage among children,
the company aims to address the increasing concerns about excessive screen time
among them.
The app presents location-based digital boundaries, enabling parents to
customize screen access depending on their child's environment—whether at
school, home, or within designated safe zones.
During the launch, R.
Madhavan, Strategic Partner & Stakeholder of Parent Geenee shared his
motivation for the collaboration: “As a parent myself, I have faced the
challenges of digital discipline first-hand. When Sasi introduced Parent
Geenee, I was sold, and I immediately understood its potential to create a
better and much healthier digital environment for children. With its strong
features and emphasis on responsible parenting, I am very excited to be a part
of this journey, and I believe in Parent Geenee.”
Key Features of Parent
Geenee:
·
Customize
Screen Time by Location: Parents
can set up Safe Zones for home, school, or even a friend's house to block
access to selective apps in each setting. Additionally, parents are notified
when their child enters or exits their customized Safe Zones.
·
Enhance
Supervision with the Beacon: An
optional Beacon accessory refines control even further, allowing parents
to manage screen time by room and set up chill-zones- for
example, enabling educational apps in the study room while limiting games to
the living room.
·
Encouraging
Thoughtful App Use: With
the Wish feature, children can request access to only one restricted app
at a time, teaching them to make mindful decisions instead of mindlessly
scrolling.
·
App
Download Approval:
Parents can activate a feature that requires their child to seek approval
before installing new apps, allowing them to have a conversation about
appropriate app choices and potential risks.
·
Web
Content Filtering:
Beyond app restrictions, parents can block access to age-inappropriate
websites, ensuring a safer browsing experience for their child.
Parent Geenee is also
expanding its services into educational institutions with the integration of
its Parent Geenee for Schools within the Allen Institutes and the Doon School.
This initiative will enable educators to manage security and
communication needs while safely disabling non educational apps and content
while on school premises without physically confiscating phones, promoting a balanced
digital learning experience. (https://www.parentgeenee.com/for-schools/)
Sasi Naga, Founder and Chairman of Parent Geenee Inc, commented on this
expansion, stating, “Schools shape habits
of children and digital habits are also learnt in schools – so why not do it
the right way? By partnering with leading institutions like ALLEN and Doon
School, we are on a path to empower educators with much-needed tools to ensure
a focussed and healthier learning atmosphere.”
“Parenting today isn’t
about restricting, but it’s about guiding children to use technology in a
responsible manner. Parent Geenee seeks to empower parents and children to
establish healthy and safe digital boundaries. We are driven by a strong pledge
to nurture a movement towards responsible, collaborative and proud digital
parenting. We want to shift the focus away from plain monitoring,” added Hari Gadiraju,
Founder and CEO of Parent Geenee, added,
Parent Geenee is committed
to multi-million-dollar investment in India, and it is aimed at market
penetration, technology upgrades, and awareness campaigns. Parent Geenee has a two-tier subscription model: Free and
Premium. The Free version meets most requirements of small families and allows
you to connect 1 child device, set up 1 safe zone, approve 2 app requests per
week, filter inappropriate content, and receive location updates and tracking.
The Premium version focusses on larger families with specific needs and offers
extended capabilities, enabling you to connect up to 4 child devices, set up 6
safe zones, approve unlimited app requests, and filter inappropriate content. The app is already
available on iOS and android in India, the United States, and the United
Kingdom. Additionally, the Bluetooth Beacon is an accessory that can be
purchased through the official Parent Geenee website.
With a concrete presence
in both the B2C and the educational sectors, Parent Geenee is all set to transform
digital parenting and encourages responsible technology use worldwide.
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