Sportcell, a Sports marketing consultancy facilitates deals over INR 70 million in 3 months for Sports Celebrities across categories

Sportcell, a Sports marketing consultancy facilitates deals over INR 70 million in 3 months for Sports Celebrities across categories

National, 16^th June 2023: Sportcell, a Sports Marketing and consulting firm, headquartered in Delhi NCR, facilitated over ten (10) celebrity deals – both Sports and Entertainment - during the three (3) month Cricketing season from March Mid to May end.

 

The firm worked with and facilitated deals from micro endorsements and collabs to long form traditional endorsements across business categories including Pet care, Dry fruits, fantasy and poker brands.

 

Sportcell worked with some of the well known sports & media celebrities in the sector including the likes Shikhar Dhawan, Sania Mirza, Yuzvendra Chahal, Dhanashree, Ishwak Singh and on-boarded new clients, including Flipkart, Pedigree, Whiskas, Spartan amongst other with the latest addition to the portfolio of Dry Fruit and Nuts brand – Farmley with the legendary cricketers & Current Indian Team Cricket Coach – Rahul Dravid.

 

In one of their first associations, Sportcell has been working hand in hand with the Fintech unicorn – BharatPe – to create and manage their Sports portfolio including signing eleven (11) Indian International Cricketers along with facilitating their association with ICC (International Cricket Council)

 

Sportcell is driven by experienced individuals who have a deep understanding & existing relations in the Sporting ecosystem, which paves the way for them to provide incisive and brand ideology specific solutions in the highly effective arena of celebrity associations.

 

With a clear brand centric working methodology, helps brands to analyze and navigate the process of  choosing the right fit celebrity to finally onboarding them till the final delivery of campaigns.

 

Sarthak Shah, CEO, Sportcell said : Our moment in the sun is when we see the brands and the partners we work with come out happy with the final output. We understand that celebrity and sports business can sometimes be a big labyrinth and hence, we work with brands as their partners right from identifying, finalising and most importantly negotiating for the right price and finally operationalising the association to ensure effective delivery.

 

He further added “The key is quite simple – Right fit at the Right price – a motto we consider sacrosanct-  and respect which ultimately translates to a happy association for both brands as well as the celebrities”

 

Jitnedra Singh, COO, Sportcell said : “At Sportcell we believe and work with a single minded focus of providing our clients with absolutely best! Being an Ex-Ranji level cricketer myself, there is an understanding of sports from grounds up.

 

Hungry, Driven, Passionate, we run thrice as fast for our clients and always keep them at the centre of our focus. We work with unbound energy, eat, breathe & sleep sports ; keep our ears & feet on the ground which helps in providing our brands and clients with the best solution possible. We stress a great deal of importance on the best commercial value & Price and accordingly work with our clients to ensure everything required is maintained well within their budgets. The growing trend of Mini Endorsements & collabs helps us to customise and tailor make the solution and well in budget.”